Building Thailand's F&B Ecosystem

We don't just
market restaurants.
We build the ecosystem
they grow in

PenguinX is an F&B ecosystem builder connecting media, events, education, and business solutions — empowering every restaurant in Thailand to grow sustainably.

2.0M+
Followers
200+
Brand Partners
15yrs
In the Industry
5+
Food Business Events
Brand Storytelling● Marketing Strategy● Event Lead Generation● Business Matching● Corporate Training● Brand Storytelling● Marketing Strategy● Event Lead Generation● Business Matching● Corporate Training●
01 / Ecosystem

Four pillars
One ecosystem

→ PenguinX Media
↗
Media
/ Storytelling
TorpenguinTungtua
→ PenguinX Event
↗
Event
/ Seminar
TRC 2025Damn ExpoRestechCafCon
→ PenguinX Education
↗
Education / Knowledge
Restaurant Business AcademyRestaurant MBABooks
→ PenguinX Solution
↗
Solution / Agency
Super Supp
02 / Selected Work

Brands that grew
with us

001
Lineman Wongnai — Awareness / Brand Activations
→
002
Thaifex Horec — Conference Management
→
003
Makro — New Product Launch / Co-Host Event
→
004
Pepsi Co. — Awareness / Nationwide Lead Gen
→
005
Impact — New Business Initiative
→
006
Streamwash — Full Funnel Lead Generation
→
Trusted by 200+ global & F&B brands
03 / Services

Full-funnel marketing
services

01
Brand Storytelling
Craft your brand narrative across owned, earned, and paid channels.
02
Marketing Strategy
Data-driven growth plans built for F&B unit economics.
03
Event Lead Generation
Industry events that convert into pipeline & partnerships.
04
Business Matching
Connect brands, suppliers, and operators that move the needle.
05
Business Development
Strategic partnerships, franchising, and expansion roadmaps.
06
Corporate Training
In-house workshops and industry keynotes from Tor and PenguinX leadership for F&B teams.
04 / Why PenguinX

Built on real
industry equity

01 / Expertise
15yrs
Food Industry Expertise
Hands-on F&B operating experience — understanding both restaurant owners and brand buyers from the inside.
02 / Network
2.0M+
Powerful Media & Network
Backed by Thailand's largest F&B business media and a trusted ecosystem of suppliers and operators.
03 / Alliance
10+
Strategic Alliances
From the Thai Chamber of Commerce to IMPACT and top-tier media — strategic allies that bring unique strengths to every campaign.
04 / Results
200+
Proven Track Record
Trusted nationwide with proven gains in awareness, engagement, and conversion across partner brands.
05 / Community

Turns competitors
to community

#ลงแขก กินข้าวร้านเพื่อน

Built by restaurant owners, for restaurant owners — a peer-to-peer network that turns local competitors into trusted allies, gathering F&B operators across 45 provinces to share, learn, and grow together.

LongKaek community LongKaek community LongKaek community LongKaek community LongKaek community LongKaek community LongKaek community LongKaek community LongKaek community
45
Provinces
90
Times Hosted
10K
Participants
06 / Founder

Leadership
that understands brands and operators

TOR
TOR Thanapong Founder & CEO — PenguinX tor@penguinx.co
  • Architect turned F&B ecosystem builder
  • 12+ years F&B industry
  • Speaker at 600+ conferences, industry forums, and executive education programs
  • Author of best-selling restaurant management books
  • Director of the first Restaurant MBA program in Thailand
SAN
SAN Pornchai CMO — PenguinX supersupp@penguinx.co
  • Ex-executive at global marketing agencies (TBWA, McCann Group, Dentsu Y&R, Lowe)
  • Award-winning work recognized internationally
  • 25+ years combining branding & marketing expertise
  • Marketing consultant to 20+ organizations across sectors
06.5 / Videos

From the channel.

Watch on YouTube →

Your brand
Our ecosystem

— Let's build something together —
Start a project